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Catrice

"Own Your Magic" is more than a slogan—it's the philosophy behind CATRICE. The brand combines professional-quality performance with contemporary beauty trends, making high-performing cosmetics accessible without compromising on innovation, sophistication, or design. Since its launch in Germany in 2004, CATRICE has redefined premium beauty by proving that exceptional quality can be both aspirational and attainable.

Driven by continuous innovation, CATRICE develops products that unite visible results with skincare-inspired formulations, refined textures, and modern product concepts. From flawless complexion essentials to expressive eye and lip collections, every launch reflects the latest global beauty trends while delivering the quality and reliability expected from German cosmetics expertise.

Responsibility is woven into every aspect of the CATRICE brand. Developed according to strict European quality standards, the entire portfolio is 100% vegan and cruelty-free, embracing clean beauty principles, more sustainable packaging initiatives, and an inclusive approach to beauty. Through thoughtful innovation and responsible product development, CATRICE empowers individuals to express their confidence while respecting both people and the planet.

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SECONDARY PLACEMENT

Multiple locally designed and produced countertop and floor displays deployed throughout the year, reinforcing the celebration’s promotions with flawless execution and maximum brand impact at every touchpoint.

PERSONALIZED WINDOW DISPLAY – 2D / 3D

Customized 3D and 2D window displays, locally designed and produced, featuring layered elements, 2D product dummies, LED strip lighting, and an infinite-depth “10” centerpiece, strategically installed across key retail locations to deliver amazing visibility and create memorable consumer experiences.

WINDOW DISPLAYS & IN-STORE ANIMATION

Extensive poster coverage across in-store and exterior-facing advertising spaces, ensuring maximized brand visibility and maximum impact at every touchpoint.