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A legacy built on turning major challenges
into flawless success stories

A Leading Force in Premium Beauty Markets

Welcome to Selective Brands

A Leading Force in Premium Beauty Markets Ever since its establishment in 2013, Selective Brands has been rapidly transforming the Levant’s beauty landscape. We are a trusted market leader, renowned for our curated selection of premium beauty products and exceptional distribution/marketing services.

More Than Just Distribution We go far beyond simply distributing beauty products. We’re storytellers, weaving a narrative of empowerment and confidence through the exceptional brands we bring to the region. Our team of over 350 beauty aficionados, serves a vast network of over 500 points of sale, ensures a seamless and personalized experience. We’re not just service providers; we’re a community united by a love for beauty in all its forms.

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Brand Portfolio

Gosh

Hada Labo

Zeena

Sence

MUF

Essence

Catrice

Beyu

Artdeco

Selective Brands IN NUMBERS

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Our Campaigns

MUF

BEYU

Hada Labo

Catrice

Gosh

Zeena

Sence

Essence

OUR Partners

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MEDIA & ARTICLES

Catch glimpses of our unforgettable events, brand activations, training and more.

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January 21, 2026

Selective Brands at Cosnova’s International Sales Conference (ISC) 2025 in Mainz

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January 21, 2026

Selective Brands at the ARTDECO Brand Manager Meeting 2025 in Munich

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January 21, 2026

GOSH Wins the Danish Beauty Award 2025

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January 21, 2026

Selective Brands at TFWA Cannes 2025

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  • Why And How
  • Golden Success Triangle
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  • Blog
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