
TEAM OF EXPERIENCED MANAGERS
Led by Experienced Industry Leaders. A Team Built to Last.

our DYNAMIC METHOD
Our Method never supports “ one size fits all”, neither “one-moment is similar to every-moment.

a network of PROFESSIONAL BA’S
Training Engagement & Loyalty.
Our Team
We are proud of a great team of Experienced Managers with diverse and lengthy region-wide experience
Hania Nahas
Chief Executive Officer
Over 25 years of Experience in FMCG & Mas-tige Cosmetics Management
RABEA KANJ
Head of Brands
Over 15 years of accumulated experience in cosmetics and beauty care across the Gulf and Levant markets.
WASSIM MOUSSELLI
Head of People & Culture
Over 15 years of experience in HR & Administration management across various industries.
ALAA SEDAWY
Head of Finance
Over 15 years of experience in financial management within the Levant market.
HATEM ZREEK
Head of Sales – Division A
Over 15 years of experience in beauty sales within the Levant market.
WAEL HASBANI
Head of Sales – Division B
Over 12 years of experience in beauty sales within the Iraqi market
HASSAN FARES
Head of IT
Over 15 years of experience in information technology management within the Levant market.
SHAHEM MOURAD
Head of Procurement
Over 10 years of experience in logistics management in Iraq
BASHEER MOHAMMED
Trade Marketing Lead
Over 5 years of experience in trade marketing within the beauty industry in Iraq
KAMAL AL-KHATIB
Digital Marketing Lead
Over 7 years of experience in digital marketing across both commercial and service sectors across the Levant markets
OMAR SELO
Head of Digital Transformation
Over 5 years of experience in digital transformation management across the Gulf and Levant markets
WILLIAM HATOUM
Brand Coordinator
Over 4 years of experience in brand development and growth across the Levant markets.
ADAM AJEEB
Communication Designer
Over 8 years of experience in key visuals creation in various industries within the Gulf & Levant markets
ZEENA ALI
BA Trainer
Over 8 years of experience in the beauty industry in Iraq.