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3@4x

TEAM OF EXPERIENCED MANAGERS

Led by Experienced Industry Leaders. A Team Built to Last.

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4@4x

our DYNAMIC METHOD

Our Method never supports “ one size fits all”, neither “one-moment is similar to every-moment.

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1@4x

a network of PROFESSIONAL BA’S

Training Engagement & Loyalty.

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Our Team

We are proud of a great team of Experienced Managers with diverse and lengthy region-wide experience

Hania Nahas

Chief Executive Officer

Over 25 years of Experience in FMCG & Mas-tige Cosmetics  Management

RABEA KANJ

Head of Brands

Over 15 years of accumulated experience in cosmetics and beauty care across the Gulf and Levant markets.

WASSIM MOUSSELLI

Head of People & Culture

Over 15 years of experience in HR & Administration management across various industries.

ALAA SEDAWY

Head of Finance

Over 15 years of experience in financial management within the  Levant market.

HATEM ZREEK

Head of Sales – Division A

Over 15 years of experience in beauty sales within the Levant market.

WAEL HASBANI

Head of Sales – Division B

Over 12 years of experience in beauty sales within the Iraqi market

HASSAN FARES

Head of IT

Over 15 years of experience in information technology management within the Levant market.

SHAHEM MOURAD

Head of Procurement

Over 10 years of experience in logistics management in Iraq

BASHEER MOHAMMED

Trade Marketing Lead

Over 5 years of experience in trade marketing within the beauty industry in Iraq

KAMAL AL-KHATIB

Digital Marketing Lead

Over 7 years of experience in digital marketing across both commercial and service sectors across the Levant markets

OMAR SELO

Head of Digital Transformation

Over 5 years of experience in digital transformation management across the Gulf and Levant markets

WILLIAM HATOUM

Brand Coordinator

Over 4 years of experience in brand development and growth across the Levant markets.

ADAM AJEEB

Communication Designer

Over 8 years of experience in key visuals creation in various industries within the Gulf & Levant markets

ZEENA ALI

BA Trainer

Over 8 years of experience in the beauty industry in Iraq.

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TEAM OF EXPERIENCED MANAGERS

  • Led by  Experienced Industry Leaders
    Our success is driven by a leadership team with deep, specialized expertise across every facet of beauty distribution, marketing, and retail in the Levant and Iraq

 

  • A Team Built to Last
    We cultivate top talent through clear career pathways and performance recognition. This high-engagement culture ensures a stable, motivated, and expert team that delivers consistent excellence for our partners year after year.

DYNAMIC METHOD

  • Our Method never supports “ one size fits all”, neither “one-moment is similar to every-moment”:

    We analyze real-time data, consumer behavior, and retail trends specific to our region. This intelligence allows us to identify precise opportunities, predict shifts, which, along with our deep understanding of the brand, support our dynamics to tailor the right marketing activities, and to advise our partner with confidence for a fully customized strategy based on brand’s needs from concept to implementation, being always ready for delivering it with excellence

A NETWORK OF PROFESSIONAL BA’S

  • Continuous Training
    They undergo continuous training to develop their skills and keep them abreast of all new product features and benefits.

 

  • Engagement & Loyalty
    Career development is a key element in our value system. Incentive are built into our compensation scheme to ensure employee engagement and loyalty.