Hada Labo – Selective Brands

Hada Labo

Developed in Japan by Rohto Pharmaceutical, a company with more than 120 years of skincare expertise, Hada Labo Tokyo is built on a simple yet powerful philosophy: give the skin what it needs, and nothing unnecessary. Combining Japanese skincare wisdom with advanced scientific research, the brand creates highly effective formulations that focus on skin health through simplicity, purity, and proven performance.

Guided by its Perfect & Simple approach, Hada Labo Tokyo eliminates unnecessary ingredients such as fragrances, colorants, parabens, and mineral oils, allowing carefully selected active ingredients to deliver maximum effectiveness with exceptional skin compatibility. At the heart of the brand's innovation is its proprietary Super Hyaluronic Acid™, an advanced hydration technology designed to deeply replenish moisture, improve skin comfort, and support a healthy, radiant complexion. Trusted by millions of consumers, Hada Labo Tokyo has become Japan's No.1 skincare brand by staying true to the principles of quality, reliability, and continuous innovation. Every product reflects the Japanese philosophy of achieving beautiful skin through gentle, effective care—delivering skincare solutions that combine scientific excellence with the timeless simplicity of J-Beauty.

Hada Labo Tokyo™ and Your Skin

Experience Hada Labo Tokyo™, Japan’s #1 skin care brand! Loved by all skin types, our products feature the proprietary Super Hyaluronic Acid.™

Discover Hyaluronic Acid, your skin’s hydration secret. Naturally occurring in your body, it diminishes over time. It’s crucial for hydrated, smooth, firm, and glowing skin. But fear not, that’s where our Super Hyaluronic Acid shines. A unique blend of three types of Hyaluronic Acid, it deeply hydrates and reduces the appearance of wrinkles, leaving your skin moisturized like never before.

Our Background

Hada Labo was created in Japan by Rohto Pharmaceutical Co., Ltd. under the concept of “Perfect and Simple,” which promises highly effective skin care, while eliminating all unnecessary ingredients and additives. Since its introduction in Japan in 2004, the Hada Labo brand has grown to more than 60 different products and expanded its success to several Asian countries. Hada Labo Tokyo™ is the first Japanese skincare line to launch at U.S. mass retailers.

Rohto Pharmaceutical Company, LTD.™
Rohto Pharmaceutical Co., Ltd. was founded in 1899 in Osaka, Japan, as a small family drugstore. The company was a pioneer in over-the-counter medicines and consumer healthcare products. It is now the 2nd largest consumer health company in Japan, establishing its position as a world leader in manufacturing and marketing of pharmaceuticals, cosmetics, skin care and healthcare products. Rohto has operations in 12 major markets, with marketing and distribution agreements in more than 150 countries globally.

The Mentholatum Company

Starting as a small Midwest purveyor of soaps and toiletries in 1889, The Mentholatum Company has grown and prospered into a global health and wellness company with manufacturing plants in 5 locations around the globe, and products that are marketed and sold in over 150 countries. The company was acquired by Rohto Pharmaceutical Co., Ltd. in 1988, but maintains its focus to provide quality healthcare solutions.